A Cultural Perspective

The Philippines is part of South East Asia but it many ways it is different from the rest of the region.   For one, almost every Filipino (that is how they are called) can speak English aside from their indigenous dialects (Erickson, 1982, p. 19).While Filipinos possess distinct Malay features such as black hair, eyes and brown skin, there are also a multitude of which has brown hair and eyes, alabaster skin and carry Spanish names. This is due to the long Spanish colonization the country underwent, starting in the 16th century and lasting for more than 300 years (Borlaza and Wurfel, 2002, p. 545).   The Spanish influence is also responsible for the dominance of the Roman Catholic religion in the country.However, it is the countryside of the Philippines, with its rice fields, tropical setting and beautiful beaches that seems to connect the country with the rest of its neighbors.   The country is a magnet for tourist during summer vacation with its endless beaches and temperate weather.   Furthermore, the Spanish heritage, along with the brief American and Japanese colonization has contributed to the shaping of the Filipino culture- different languages and dialects, food, dance and music, and societal order.The country’s contact with China cannot also be discounted.   Starting in the 10th century, the Philippines had engaged contact with the Chinese, resulting in people with Filipino-Chinese descent (p.540). Filipinos are said to have an â€Å"uncommon warmth and courtesy† (p.19).The country has also weathered some of the most colorful incidents in politics- from the Martial Law era during the 70s to the EDSA revolution and People Power in the 80s , impeachment trial of former president Joseph Estrada and the   impeachment attempts against its current president Gloria Macapagal-Arroyo( Steinberg, 2009). Truly, the island world of the Philippines offers a unique cultural perspective.The Republic of the Philippines, as it is properly know , is an archipelago made up of 7,100 islands lying some 500 miles off Asia’ south-eastern coast ( Borlaza and Wurfel, 2002, p. 537). The country has three main islands- Luzon, Visayas and Mindanao (p. 537).According to archaeologists, there have been prehistoric tribes existing in the Philippines when the country was still attached to the Asian mainland (Erickson, 1982, p.20).   Furthermore, the first people were said to be primitive Negritos or small Negroes who resided in the forest of the islands (p. 200. These people, described as pygmy like were themselves descendants from the great migration in Asia during the Stone Age (p. 20).Indonesians, Malaysians and Chinese also settled in the Philippines. In 1521, Portuguese navigator Ferdinand Magellan landed in Leyte Gulf and claimed the island for Spain (p. 20) .Thus began the 333 years of Spanish colonization of the country (p.20).   In 1896, the Philippines started its efforts to relinquish Spanish control on them, organ izing movements and revolts (p. 20). During this time, Spain was also in the midst of battle with America.The Spanish-American War broke out and continued in the Philippines, another Spanish territory (Davidson, Lytle, Heyrman, Gienapp and Stoff, 1998, pp.750). The Treat of Paris granted America control of the Philippines (p.20).   This was greeted with mixed reactions from Filipinos. Some Filipinos viewed the United States as liberators while others labelled them as â€Å"new colonizers† (p. 751).   Under the leadership of William Howard Taft, the Philippines was transformed- building American schools, roads, factories and even introducing new farming methods to guide the country as it becomes independence (p. 753).During the American regime, the Philippines benefited socially, politically and economically. In 1935, the Commonwealth of the Philippines was formed with Manuel L. Quezon as its first president (p. 20). The celebration was cut short due to the explosion of th e Second World War. When war broke out, the Philippine was occupied by the Japanese.

Power of Communication Essay

Communication is the basic human need to share meanings and express ideas and thoughts and that can be achieved by the exchange of information between the society members. The process of communication is defined by the technology available, culture and protocols of communication. Political scientists are interested in political communication through studying the interaction communication between the political system and the political process generally and they confirmed the importance of the fundamental relationship between them, they called for re-examination and analysis of political science based on communication theories. Politics is difficult to be found without communication because there must be a link between the public and the ruling elite (decision makers), and this applies to the political system too. Citizens must be able to communicate their wishes and demands to the government, and the government should be able to communicate its decisions to citizens and justify them to win their satisfaction. Political parties and politicians needs huge public support, Where it can be said that political communication is the most important means of communication that must be followed by a party in order to gain such support. It is well known that the objective of any party is to access power or participate in it and this cannot be reached without large public support. This political communication can take various forms depends on the technology available such as press, radio, television and digital networked media. The political communication is the proper way of any party members to open dialogue with the masses of the people for establish the doctrine of their party to them, and gain popular support for the policy and programs of the party, where they listen to note of the public towards some situations and impressions towards it, and the members of the party again, during their partisan meetings to discuss the various social and economic problems in the community, and that need solutions, ranging proposals of different party members to fixing these problems through the hierarchical organization of the party until it reaches the level of leadership and integrate in the various party programs. thereby ensuring this party kind of interaction with he public surrounding it, so that lead the response to the wishes and requirements of the public in the general policy of the party, to achieve a great deal of compatibility between the party and street folk, and this goes back to the party with a grea t benefit in elections times, When the public find the investigator to them ambitions and expectations, and This causes at normal conditions for arrival (the party with compatibility larger with the popular will) to rule the country. Communication was and will continue to be the most important activity in human life through interacts with others to express ideas, needs and feelings and dreams, and has expressed their personality, culture and freedom and the idea of an activity that can be embodied the meaning of human dignity and values. So this make this activity one of the most activities accountable of various standards, pressures and the laws that are on the whole a fundamental question about the nature of the relationship between the media and the ethics and other aspects of human life. Communication science benefited and interact with all the of Sciences and knowledge, humanitarian, technical data and the science explain to us at this time to what affect the means of mass communication in the minds of the people and what is the size of this effect and how it is affecting. No one can deny the importance of these theories of communication that formed the communication science which had experimented in communities that adopted and tried to apply. The communication tools play an important role in political life, whether internal or the outside, not only political professionals are attach importance to their communication strategy, but governed also gaining most of their information through the communication tools. The means of mass communication possesses the characteristics and capabilities of multiple distinct from those when its counterparts from groups or opinion leaders, are in any case means mass communication addresses the daily huge cross sections of the population with one voice. The means of communication and media are necessary and important to make effectively communication links and interactions are always open between the ruler and the governed. Definitely, mass communication has evolved technically accompanied by the technological development happened to human societies in all fields, in ancient societies (Greek and Roman society), political community was limited and number of citizens who can be covered by ruling messages was known, so it was direct speeches and forums in public places established in open air r in the theaters of the city that was one of the most forms of political communication, so it was politicians highly dependent on rhetoric and the ability to inference to convince they governed, This free space for debate and political communication that helped to create direct democracy known as the Athenian democracy, But with the development of human societies and the expansion of political activity field appearance regimes of modern political became not possible to rely solely on speeches and seminars, which includes a limited number of citizens, but became necessary to find a communication to spread and includes a wide segment of the public. (Karl W. Deutsch, 2006) Literature Review: Denis McQuail, 2010 â€Å"Seen these arguments written, visual and audio as a tool of direct democracy, and as a court of public opinion open day and night put the law for everything all the time, not a substitute for institutions, but such ray of light detector that keeps moving here and there, revealing always talking about the depths of darkness† Jacques Gerstle, 2004 â€Å"One of the basic properties of the twentieth century is the communication tools revolution, and the appearance the community of communication. We saw the appearance of new techniques for political communication, these techniques that contributed in dissemination and sharing the information, ideas and communities in conditions limited time and across a wide geographical. † Since the advent of printing, which contributed historically in the advancement of the theory and practice of democracy through journalism written is the court of public opinion, as well as with the emergence of radio, which was the most important means of communication used in the second world war propaganda by politicians, through well television, which affects more than other means of mass communication. Various categories divergent public and geographically, does not follow some of the obstacles faced by other means such as the written press such as distribution problems and an individual’s ability to read all the way to satellites to broadcast dimensional networks of electronic communication global movement of information and ideas and comply with the limits of regional and geographical, with the development of all these means and which was called some people name new technologies for information and communication find that the process of political communication has evolved is also no longer this process takes place using the means of communication like a traditional speech, for example. Gabriel A. Almond, 2004 â€Å"That everything in politics is communication, system of communication is one of the main channels for the flow of information from the elite to the masses and also to transfer the problems of the masses and their aspirations and their perceptions to the elite. † Robert Wiener, David Jerison, I. Isadore Manuel Singer, Daniel W.  Strook, 1997 â€Å"If we realized politics is system so communication system is the nerve that controls the system, and the system’s ability to exercise command and control linked to its ability to deal with the information, so that communication and control are two synonymous of same meaning, every time we call we also control. † Karl W. Deutsch, William J. Foltz, 2010 â€Å"The nerves of government political Communication and Control† â€Å"is proposed similar political regime system Cyber zonular, describes the relationship between the political system and its surroundings under shape or environment Cyber zonular, which imagined that communication as a system of decisions based on the flood of diverse information, and is communication and media the most important issues in political science, and confirms it is wrong to neglecting or underestimation the role of other changes. † Dr.  Schwatzenberg, 1990 â€Å"Political communication is the path that moves the political information one part to another parts of the political regime and between this system and the social system, it is path continuously to exchange of information between individuals and groups at all levels, It is especially the exchange of information between rulers and ruled that will ensure the agreement between them, each governor seeks to accepting his decisions, and all governed trying to structured and their needs are taken in the consideration, and compatibility and harmonization be realized only through the communication and through exchange. † Harold Dwight Lasswell, Peter de Leon, 2009 â€Å"Political community like the pyramid, where rulers are elite at the top of the pyramid and the masses of people at the base, and between them there experts and specialists in the middle between the top and the base, and being communication processes on the basis that each nation have political ystem specific consists of elite, They are responsible for the decision and supervision on the state’s economic resources and human resources, to achieve the goals and programs of the State, the ruling elite and using tools of communication specialized experts believing they are the ones those can be in the process of communication between the elite and controlled groups, and staff working in this area have their role in attracting public attention to social issues. † Alvin Toffler, 1984 â€Å"That there is a relationship substantially between communication process and the political process, if the world of politics is based on power, the desires of those who have power must be transmitted to the expect they will respond to it, and if the world of politics is based on the legitimacy of the highest authority, the matter requires a means by which based the symbolic expression of values and procedural standards for such systems, and if the world of politics based on participation, this means finding channels transporting the interests and demands of the citizens to decision makers. † Kenneth E. Boulding. 989 â€Å"The political process, such as the decision-making process, it is also a test of the roles of power in society, and in response to the images Stereotypes formed by political means of communication in society, The means of communication change of images Stereotypes of individuals, and political behavior based on images Stereotypes. † Theories and Models of Communication (Difference Job Title and convergence of concept and function) Studies in Communication Sciences provided us science of communication in the framework is not clear in terms of mixing in some of the concepts and nomenclature may be the reason in that transfers of these sciences at the hands of a Type is not specialized and qualified in the field of media and communication. So still confusion exists between science communication and science media and between theories and models in communication process but after multiple studies in the field of media, communication and development study of media and communications at universities and institutes in the third world and after a significant increase in who have advanced degrees in media from Western universities appeared a new generation of communication scholars provided us this real science in its context where they ruled for differentiating between the media and science communication and science and have sacrificed the relationship between them, and provided us both models and theories on the units and they ruled for differentiating among them.

Descriptive Research Article Essay

Descriptive research plays an important role in educational research because it has greatly increased our knowledge about what happens in the classroom. What is descriptive research? Descriptive research can involve collecting quantitative information, or it can describe categories of information such as patterns of interaction when using technology in the classroom. Although it may employ fundamentals of both quantitative and qualitative research, descriptive research does not fit neatly into the definition of either quantitative or qualitative research methodology. Descriptive research takes a â€Å"what is† approach. Types of questions that may be addressed using descriptive research include: What is the best way to provide access to computer equipment in schools? Do teachers hold favorable attitudes toward using computers in schools? What have been the reactions of school administrators to technological innovations in teaching? Using descriptive research methodologies with the educational setting may be advantageous for several reasons. Educational research and experiences may contain many variables that cannot be realistically controlled, educational research may require observations of life experiences, and data collection may be spread over a large number of people over a large geographic area. Descriptive research may be used most effectively within the educational setting because educational research experiences cannot be as realistically controlled as laboratory experiments. In contrast to laboratory experiences, descriptive research is valuable because it allows for the human element of research. Four of the most common ways to collect information for descriptive research include surveys, interviews, observations, and portfolios. These may be used singly or in various combinations depending on the research question to be addressed. Used in the simplest way, surveys may be used to reveal summary statistics by showing responses to all possible questionnaire items. For instance, 30% of the participants agreed, 50% disagreed, and 20% had no opinion. Descriptive results of this type are typical of survey research in education and often provide leads in identifying needed changes. Survey data may also be used to explore relationships between two or more variables. Rather than limit their research to one variable, researchers can investigate relationships in the survey data and have a more substantial research contribution. Two critical components of survey research are sound methodology and well- designed data collection instruments. Data collection instruments should be designed to collect information in a way that will yield quantifiable results, and they should be distributed to all subjects so that data can be summarized and compared. Surveys can be in the form of written questionnaires, personal interviews, or telephone interviews. Factors to be considered in choosing a data collection method include: sampling, type of population, question form, question content, response rates, costs, available facilities, length of data collection, and computer-assisted techniques for data collection. Face-to-face interviews and telephone interviews are a second method of data collection. Interviews are more time efficient, allow the research to establish a rapport with the respondent, and allow the acquisition of more in-depth information. They also allow the interviewer to observe the respondent and obtain visual cues. Disadvantages of personal interviews are that they require more staff time and travel. Telephone interviews may be particularly advantageous because they are less expensive and less time consuming. They can also employ random dialing for a more random survey sample. However, limitations exist because of limited telephone access and the interviewer’s inability to observe the respondent and obtain visual cues. Mailed questionnaires provide some particularly important advantages, including the ability to reach large numbers of people across a wide geographic region. Other advantages include the ease and low cost of distribution, the minimal amount of staff and facilities needed, and the ability of respondents to respond in their own time frame. Disadvantages include lower response rate and the need to take design a survey instrument with a simple format. A letter of transmittal should accompany mailed questionnaires. The letter of transmittal should state the purpose and importance of the research, the importance of responding to the research, a time frame to respond, a confidentiality statement, an offer to share results, and a thank-you to the respondent. To obtain the best results, good surveys should use good questioning techniques. They should use complete sentences and offer a limited set of answers. Surveys should be interesting and should be worded so that the questions mean the same to everyone. They should inform participants about the kinds of answers that are appropriate and should provide definitions for any terms that might be confusing. The third way to collect information for descriptive research, observational research methods, has long been used across a number of disciplines. Observational methods are concerned with naturally occurring behaviors observed in natural contexts or in contexts that are contrived to be realistic. Since observational research methods require direct observation of behavior, many consider it superior to other methods because the data are gather directly without intermediary instruments such as tests or questionnaires. Observational research methods can yield a wealth of valuable information, but it can be a complicated process. Some problems associated with observational research include defining and developing coding schemes, training observers, experiencing technical errors. Yet observational research can yield invaluable descriptions that other research methodologies cannot. Observational research methods can be employed productively to support many purposes in the area of educational technology. It can be used to determine how people interact with technology in various stages of design and implementation. Research questions may consist of questions such as: How do learners interact with a new hardware system? How do learners respond to and interact with a specific program? Observation makes it possible both to explore the implementation of a particular technological innovation and assess the instructional outcomes. Two types of observational research are structured observations and unstructured observations. Structured observations are rigid and controlled. A hypothesis, methods for recording data and analyzing data, as well as, what, how, when, and where to observe are established before the observation takes place. Unstructured observations are used to determine unselective, detailed, continuous description of behavior. Unintended effects are best detected through unstructured observation. However, a disadvantage of unstructured observation is the time and labor required to collect and analyze sets of extensive observations. Once observational variables are identified, an observation form can be developed. These may be paper and pencil or electronic forms. With some observation forms, the observer must evaluate behavior on a rating scale. If a rating scale is used as part of the scoring procedure, a 3-point rating scale with categories such as â€Å"above- average,† â€Å"average,† and â€Å"below-average,† are often sufficient. Newer mediated observation techniques are now available. Behaviors can be recorded using audio and/or videotape. Computers offer the advantage of on-line monitoring which is the process of capturing characteristics of the human-computer interaction automatically. Keystroke records, audit trails, and logging data are terms used to describe on-line monitoring. Position-tracking devices make it possible to record human performance precisely and in great detail. In the naturalistic contrived research approach, unbeknownst to the subject, the researcher manipulates the situation to ensure that certain events will occur. Naturalistic observations can require many hours of observation to record a short, 2-minute event. For example, you want to observe teachers’ responses to deviant student behavior such as cheating, fighting, or abusing computer equipment. Since these behaviors occur at a very low frequency in most classrooms, a great deal of observer time would be needed to gather data on a reasonable sample of such behavior. Situational testing is another form of contrived observation in which the subjects are aware that they are playing a role. The researcher â€Å"devises a situation and assigns appropriate roles to the subjects, who are asked to play the roles to the best of their ability.† Typically, all participants except the person being tested have been trained to play their roles. The situations are manipulated to observe the specific behavior that the researcher is interested in observing. An advantage to situational testing is that by setting up the situation, the behavior can be controlled. The fourth descriptive measure of student work based on actual performance is the student portfolio. Portfolios consist of learner-created products that reflect the processes of learning and development over time. Portfolios have been recommended as a way to integrate learning and assessment since portfolios offer students an opportunity to learn about their own learning while they require active student responsibility and self- assessment. Portfolios serve as measures of student progress. They can take many forms such as game performances, multimedia projects, artwork, compositions, etc. Although descriptive research is growing in importance, many research questions involve questions about cause. Yet descriptive research can play a role because it can provide information from another perspective. Two possible reasons exist for the increase in popularity of descriptive research studies. First educational researchers realize that scientific methods of research do not adequately measure what is happening in the classroom. Secondly, new technologies have led to new classroom activities that necessitate new methods of analysis. This article suggests that if current trends continue, descriptive research methodology will grow in popularity and use.

MIS and its role in the decision-making process Essay

MIS and its role in the decision-making process - Essay Example It is evident from the study that information systems have come a long way from the time electronic data processing (EDP) was introduced in the 1960s, moving out of the large super-cooled computer facilities that housed the macro computers, punched card readers and peripheral magnetic tape and drum readers, into the homes and even on the persons of ordinary people who need not understand the technical jargon to use them. With the huge advances in technology, the social development of digital communications have likewise transformed the way the typical consumer is regarded and related to by business organizations. Management information systems have enhanced this relationship bi-directionally, altering the ways businesses compete against each other for the customer’s attention and patronage. Today, the key to effective and successful competition lies no longer in corporate size and strength, but in the speed and agility with which firms take advantage of their information syste ms. Organizational form is another variable affecting the responsibilities which the IT system is tasked to perform. There are two general organizational forms: the functional organizational form, and the product organizational form. The organization structured according to the functional form is one where the designation of departments, sections, or units are according to the business functions – i.e., marketing, accounting and finance, production and operations, human resources, and so forth. When the organization is structured according to the product form, the departments and other units are designated according to product or market lines. The form of the organization is seen in conjunction with the IT function and structure; generally, when activities are organized according to functions, IT structure is generally centralized, and for activities organized around products and markets, IT structure is decentralized (Travakolian, 1989, p. 310). Finally, organization size is a factor that influences IT structure. It was observed that size in terms of revenue is directly related to the degree of centralization of IT, although the number of employees appears to have no impact upon IT structure (Ein-Dor & Segev, 1982, p. 55). Categories of competitive strategies An IT system is generally successful if its activities support the firm’

Wade & Wolf Analysis Essay Example | Topics and Well Written Essays - 1000 words

Wade & Wolf Analysis - Essay Example Both Wolf and Wade focus on the impacts of globalization on the level of poverty and pay inequality in the world. Wolf is of the opinion that globalization has reduced poverty and pay inequality but Wade refutes Wolf’s statement. Wade doubts the creditability of sources upon which Wolf had based his judgment. â€Å"But recent research on where the Bank got the 1.2 billion suggests that the method for calculating the numbers is probably to understate the true numbers in poverty.† (Wade 440). Wade thinks the inequality in the field of income among countries is measured through an incorrect method. He mentions that household expenditure can aid in providing the correct picture about unequal income distribution. The difference in the household expenditure proves that the inequality in pay among various countries is on increase. He proves his stance by providing the statistics that bring forth disparity in wages. â€Å"Roughly 85 percent of world income goes to 20 percent o f the world’s population and 6 percent to 60 percent of the world’s population†. (Wade 441). He differs from Wolf’s view that globalization aids in the development of the country. But while looking at the inequalities in income distribution, Wade ignores the situation in China and India. And it is this attitude of Wade that Wolf refers to in his article; Wolf says that India and China with their enormous population cannot be overlooked while analyzing the changing trends in the field of poverty and income distribution. â€Å"But why would one want to exclude two countries that contained 60 percent of world’s poorest people two decades and still contain almost 40 percent of world’s population today?† (Wolf 442). Wolf contrasts with Wade when it comes to the contribution of India and China in narrowing the gap of inequality that has been prevailing in average income for countries all over

Market research Essay Example | Topics and Well Written Essays - 2000 words

Market research - Essay Example One of the easier methods of new product development is brand extensions. In 1980, the company launched cornflakes in the UK market. Buoyed by its huge success, it has been regularly expanding this market through the strategy of brand extensions. Crunchy Nut clusters launched in 2003 was followed by Crunchy Nut Bites which hit the market in 2008. All these brands have been hugely successful for Kellogg’s. This paper traces the success story of Kellogg’s. It outlines the importance of marketing research, provides for a critique on the four-stage research process at the company and also presents the salient findings from marketing research undertaken for the Crunchy Nut Bites and the new Coco Pops brand. 2.0 Introduction Kellogg’s is a world leader in the cereal market. With nearly 500 successful brands in its portfolio, it believes in a domineering market presence through the all-important strategy of innovation complemented by marketing clout. Truly, a transnatio nal corporation, it has manufacturing facilities in 18 countries which enables it to cater, far and wide, to over 180 countries, globally. Kellogg’s introduced Crunchy Nut Cornflakes in the UK market in 1980. Over the next two decades, this brand generated huge sales of around ?68 million. In 2003, Crunchy Nut Clusters, a product extension, was launched in two varieties – Milk Chocolate Curls and Honey and Nut. This strategy was highly successful as it enabled Kellogg’s to garner annual revenues of ?21 million. Riding on this success, in 2008, Crunchy Nut Bites, arrived in the market. Achieving a record of nearly ?7 million in its very first year of full sales, the newest launch was also a major hit. The most critical factor in the success of Kellogg’s new product initiative is its elaborate, marketing research. Research is, unfailingly, undertaken for every single step of the way right from idea generation to market commercialization. Primary as well as Secondary research is carried out. Both forms of research, namely, qualitative and quantitative research is given due importance. A unique four-stage approach commencing with discovery and leading onto selection of the best product idea, is followed by transforming the idea into a complete new product and concludes with a forecast of sales for the new product. This comprehensive research framework has stood the company is very good stead, over the years. It enables it to maintain constant interaction with the most important stakeholder of any organization, irrespective of form, nature and size, the consumer. This consumer-marketer interaction and interface enables Kellogg’s to regularly tap the consumer’s pulse and identify their wants and needs. This mode of consumer empowerment translates into strong consumer advocacy of the Kellogg’s brand and goes beyond customer satisfaction leading to consumer delight. Consequently, consumer retention becomes easier and ne w customer attraction is also facilitated through product promotions and other marketing efforts. In days of reduced market research spending (Quelch 2009), its reliance and stress on the need and efficacy of marketing research, has paved the way for a sustained competitive advantage (Porter 1965), for Kellogg’s. 3.0 Contents Innovation refers to creation or introduction of something new. Though innovation and creativity is used synonymously, innovation is greater than

The Impact of Burger King's Arrival in Lausanne Research Paper

The Impact of Burger King's Arrival in Lausanne - Research Paper Example The questions took both the open and closed format. The data thus collected were analyzed using SPSS version 19 and the results presented in graphical, tabular and arithmetic formats. The questions were designed to draw as much feedback as possible on the satisfaction levels of clients in terms of product quality, affordability, and service. There was one question which was inferential and it was aimed at establishing the respondents’ loyalty. The multiple choice format and Likert based scales which is a preferred method for determining the ranking of answers (Huck 76; Creswell 98) were used. The questions were set with the assistance of findings from previous studies and the questionnaire was self-administered. The questionnaire was constructed with the eventual purpose of analysis in mind. The setting of the research questions was done with reference to previous research done in competing firms and the multiple choices were double checked to ensure that they captured all nec essary aspects of the research. Care was taken to use only positive statements and the questionnaire was in easy to understand language and was checked for grammatical errors, spelling, and punctuation to ensure all respondents understood it in the same manner (De Vaus, 62). The return rate for the Questionnaire was 100% since it was self-administered. 9 Results and Findings 11 1.0 Descriptive results for demographic variables 11 2.0 Preliminary results of main outcome measures 12 The main aim of the study was to establish the level of loyalty and contentment among McDonald’s clients, In this regard, major selling points of McDonald's were identified and respondents questioned on how they rated them. Table 2 presents a summary of the qualitative variables. 12 Hypothesis Tests 15 Discussions and Recommendations 16 Works cited 19  Ã‚   Executive Summary:   Businesses do not operate in a vacuum. They operate in an environment peopled with individuals otherwise referred to as the customers, suppliers, the civil authorities, diverse economic and social factors, entrepreneurs and shareholders as well as homogenous institutions otherwise known as competitors. A business has to navigate all these factors so that to remain economically viable (Israelite, 27). In the current research, the Lausanne Franchises of McDonald's are faced with imminent competition from the entry of McDonald's perennial competitor; Burger King. This entry is presumed to be sometime in December of this year. The entry of a competitor always heralds new challenges to be surmounted by any company. The customers were the main source of revenue also become, at such times, an important source of information. In this regard, McDonalds Lausanne commissioned this study to establish whether their current customer base is under threat from this new entrant.